There’s a certain manner, a certain niceness, and yet a specific insistence that they do not believe in any sort of spirit/beyond/God principle/scripture, regardless of whether or not they experienced any sort of religious upbringing or had done any kind of spiritual searching themselves at any point of time in their lives.
There are a few YouTubers I can think of, in particular in the home cleaning/home decorating/meal prepping space that come to mind. These are usually women, but not always—there are a few men, but in these instances, they’re more likely to be auto detailing than home cleaning videos. Meal prepping could go either way.
There’s an utter wholesomeness to these videos, which is part of the appeal for me, quite frankly. And yet, they are suspiciously devoid of any religious artifacts in the background, no casual religious magazines or books lying on the coffee table that might catch the eye. No, the makers of these videos want to ensure the widest possible appeal, and I can’t say I blame them. But their sweet demeanor surely is their tell.
It must be. Nobody is that nice and sweet just because these days.